Ascertaining LinkedIn niche network size
We were recently asked by one publisher – “How do we find out who’s on LinkedIn?” So here’s how to analyse usage on LinkedIn to enable a publisher to make a decision about whether the audience for...
View ArticleUseful tools for social media
I’ve compiled a list of all the social media tools that we use on a day to day basis to help publishing marketing professionals with social media activities. This social media tools list is certainly...
View ArticleShould publishers get into e-commerce and sell direct?
Should publishers get into e-commerce and sell direct? There are some obvious potential advantages - You don’t give away large distributor or retail discounts so each sale results in double...
View ArticleAmazon has released the publishing tools required to create KF8 format ebooks.
Amazon has finally released the publishing tools required to create KF8 format ebooks. KF8 is Amazon’s new ebook format which offers a wider rage of formatting options which will enable publishers of...
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